Flyers are an effective method of promoting any kind of business, service or event. As is the case with most kinds of advertising, sheer numbers are very important. Generally speaking, the more flyers you distribute, the more response you will ultimately get.

It really is a process of attrition. Many people (perhaps most of them?) throw the flyers away before looking at them. A certain percentage do look at the flyers, however briefly, then quickly discard them. An even smaller percentage hang onto them with the intention of calling the business or dropping by, but never do. And an even smaller percentage than that actually do make contact soon after receiving the flyer.
This does seem like a very wasteful and inefficient process. However, the many flyers that were seen but not acted upon were still useful. (more…)