Research in advertising is done in order toproduce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company.
Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad. (more…)

Those who don’t have creativity as an in-built talent, it takes some hard work to learn the art of advertising. There are some really basic tricks involved.

First, try to put things that you have, to use i.e. the five senses along with the brain. Eyes can capture the most beautiful scenes; try remembering those that are creative. Try to observe the Mother Nature like observing the sunset, the patterns of colors like yellow, orange, red and violet. Observe greenery around, the flora and fauna. Next put your ears and mouth to use and try increasing the observation power. This can be done by walking around the neighborhood or nearby park and trying to observer new things everyday at the same location. Just seeing a thing isn’t enough, analyze the expressions of the people around you and analyze the emotions they depict. The brain can be fed with many things at once, so carry a camera along and take a lot of pictures of objects from different angles and lighting. Try to understand and capture the mood and things, which will help in creating a perfect scene. Like vanilla ice-cream will becomes more attractive when cherry and mint leave are added as topping. Play around with the lightning effects. (more…)

Newspaper advertisements are as old as advertisement itself. Although, it’s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.

In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.
Many advertisers, who advertise through newspapers, design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses, only if they reach to correct customers. The one time cost of placing a small advertisement is $150, so the measures should be taken to place them effectively. It isn’t necessary to have a full-page advertisement posted in the newspaper. If smartly designed, even half page advertisement can do wonders; the money saved can be used to advertise concurrently in other mediums like radio, websites, etc. (more…)

Flyers are an effective method of promoting any kind of business, service or event. As is the case with most kinds of advertising, sheer numbers are very important. Generally speaking, the more flyers you distribute, the more response you will ultimately get.

It really is a process of attrition. Many people (perhaps most of them?) throw the flyers away before looking at them. A certain percentage do look at the flyers, however briefly, then quickly discard them. An even smaller percentage hang onto them with the intention of calling the business or dropping by, but never do. And an even smaller percentage than that actually do make contact soon after receiving the flyer.
This does seem like a very wasteful and inefficient process. However, the many flyers that were seen but not acted upon were still useful. (more…)

When advertising things using table tents, it is good to vary your table tents a little and combine different types. There are many types of table tents in your arsenal, and some like table tent cards can be more effective in certain situations more than others. In this article, we will show you the roles of each kind of table tent, and how they matter in the bigger picture of your table tent promotions.

• Table tents: The standard workhorse – First off, we go to the standard table tent. The normal table tent is your workhorse for your restaurant or bar. You can put table tents in any location where you are unsure of what advertising item to put on. This is also usually the first batch of table tents that you should be producing since it is very versatile. Try to put these in tables, booths and the bar. For hotels, motels and inns, you can place them in bedside tables, coffee tables and even the room’s dresser. (more…)